Two days. One decision.
Every engagement is shaped around the one decision that compounds — pricing, org, the next hire.
Fractional
I take on a small handful of fractional engagements at a time, working with founders who already have a real business and want a partner inside the metabolism.
Inside the ledger.
I work in your tools, your standups, your data. No retainer-as-theater. Real work, written down.
End the engagement on purpose.
Most engagements are 90 or 180 days. We agree the exit before we agree the start.
Operator-led DTC brands, $5M–$300M revenue.
Repositioning a media strategy around your P&L and margin, not vanity revenue.
Reframing spend against contribution margin and payback windows so every channel earns its line on the P&L — not just its share of impressions.
Creative Strategy.
Building a creative engine that ships testable concepts weekly — angles, hooks, and formats tied to a brand POV, not a content calendar. The work is judged by what wins in-market, not what looks good in a deck.
Unlocking Growth.
Finding the constraint — pricing, retention, offer, channel mix, or the next two hires — and removing it. Growth follows the unlock; the unlock follows the data.
Let's talk.
Currently: one open slot, starting May 2026.