Two days. One decision.
Every engagement is shaped around the one decision that compounds — pricing, org, the next hire.
Fractional
I take on a small handful of fractional engagements at a time, working with founders who already have a real business and want a partner inside the metabolism.
Inside the ledger.
I work in your tools, your standups, your data. No retainer-as-theater. Real work, written down.
End the engagement on purpose.
Most engagements are 90 or 180 days. We agree the exit before we agree the start.
- Operator-led DTC brands, $5M–$100M revenue.
- Repositioning a P&L around margin, not vanity revenue.
- Pricing, retention, and the next two hires.
Let's talk.
Currently: one open slot, starting May 2026.